![]() ![]() ![]() How to use the BCG Growth-Share Matrix designed by Boston Consulting Group? The Boston Consultancy Group matrix assists companies to allocate resources to their business units based on two important dimensions – relative market share of the product and the market growth rate. Thus, giving the company a clear picture of whether to invest, hold or divest a business unit. The BCG matrix enables companies to analyze their business units and broad product portfolio. Henderson the founder of the Boston Consulting Group. The matrix was developed in the 1970s by Bruce D. The BCG matrix is a growth-share matrix developed by the Boston Consultancy Group.
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